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Marketing Data & Automation Blog

Marketing Automation 101: Behavioral Triggers

by ONE12th | December 21, 2020 | EMAIL MARKETING, HOW TO: DIGITAL MARKETING, MARKETING AUTOMATION | 0 Comments

Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative tools/platforms. Automating your marketing campaigns unlocks your potential by boosting...

Digital Marketing Attribution Models, An Introduction

by ONE12th | December 10, 2020 | DATA VISUALIZATION, DIGITAL STRATEGY, HOW TO: DIGITAL MARKETING | 0 Comments

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years. Advanced marketing attribution requires...

Top 10 Factors to Consider When Designing an Automated Nurture Flow

by ONE12th | November 30, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY, EMAIL MARKETING, HOW TO: DIGITAL MARKETING, LEAD NURTURING, MARKETING AUTOMATION | 0 Comments

Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...

Marketing Automation 101: Behavioral Triggers

by ONE12th | December 21, 2020 | EMAIL MARKETING, HOW TO: DIGITAL MARKETING, MARKETING AUTOMATION | 0 Comments

Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual...

Digital Marketing Attribution Models, An Introduction

by ONE12th | December 10, 2020 | DATA VISUALIZATION, DIGITAL STRATEGY, HOW TO: DIGITAL MARKETING | 0 Comments

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of...

Top 10 Factors to Consider When Designing an Automated Nurture Flow

by ONE12th | November 30, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY, EMAIL MARKETING, HOW TO: DIGITAL MARKETING, LEAD NURTURING, MARKETING AUTOMATION | 0 Comments

Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t...

How Has COVID Affected Online Consumer Behavior?

Nov 9, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...

E-Learning Market To Be Worth $325 Billion By 2025

Oct 19, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to $305.3 billion by 2025. But even before the pandemic, HMC Architects noticed a growth in...

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

Oct 7, 2020 | DIRECT TO CONSUMER, ECOMMERCE

Get ready for a busier Cyber Monday As you may have predicted, this year’s biggest shopping weekend will be predominantly online. With less of a possibility for door-buster deals, it’s more likely that online sales will start earlier this year and last longer than the...

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How Has COVID Affected Online Consumer Behavior?

Nov 9, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...

E-Learning Market To Be Worth $325 Billion By 2025

Oct 19, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to $305.3 billion by 2025. But even before the pandemic, HMC Architects noticed a growth in...

« Older Entries

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When Your Data Fails

by ONE12th | Apr 20, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, CUSTOMER EXPERIENCE, DATA MINING, DATA VISUALIZATION, INTEGRATION, MACHINE LEARNING, MARKET RESEARCH

Scientists say the earliest known data analysis originated in ancient Egypt, when the Egyptians began keeping statistical records as the pyramids were being built. Fast forward to today, and data analysis has evolved to encompass sophisticated algorithms and AI that...

The Evolution of Machine Learning

by ONE12th | Apr 20, 2020 | MACHINE LEARNING

“Computers are able to see, hear and learn. Welcome to the future.” – Dave Waters By now, we’ve all been introduced to machine learning in some way. Whether we’re aware of it or not, we’ve encountered AI throughout the course of our day. Netflix suggests movies we...

Make the IoT Work for You

by ONE12th | Feb 24, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DATA ENRICHMENT, DATA FLOW MAPPING, DATA MINING, MACHINE LEARNING

In the time it takes you to make your morning coffee, thousands of Internet of Things (IoT) devices have already collected significant amounts of data all around the world for unique purposes. IoT is a term that references our growing connectivity through...

Mapping The Customer Journey With Analytics

by ONE12th | Feb 17, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, CUSTOMER EXPERIENCE, DIGITAL STRATEGY, MARKETING AUTOMATION

“Legendary customer experiences are designed.” - Dwayne Vera The customer journey is one of the most fundamental aspects of a thriving business. Without a clear, comfortable path, people who stumble upon your brand will never convert to customers. One of the biggest...

Descriptive, Predictive, and Prescriptive Analytics: What’s the Difference?

by ONE12th | Feb 10, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DATA MINING

Descriptive, predictive, and prescriptive analytics use data to answer fundamental questions that help guide organizational strategy. If you have any interaction with data at all, you’re using one of these analytics styles to glean insights. But because data analysis...

Cross-Channel Marketing in a Siloed World

by ONE12th | Feb 4, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

In the early days of the internet, social media was in the rudimentary stages of development. Early networking platforms like Six Degrees and Friendster and blog platforms like LiveJournal had virtually no competitors. If you were active at all on social media, you...

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Welcome to our

Marketing Data & Automation Blog

Marketing Automation 101: Behavioral Triggers

Digital Marketing Attribution Models, An Introduction

Top 10 Factors to Consider When Designing an Automated Nurture Flow

Marketing Automation 101: Behavioral Triggers

Digital Marketing Attribution Models, An Introduction

Top 10 Factors to Consider When Designing an Automated Nurture Flow

How Has COVID Affected Online Consumer Behavior?

E-Learning Market To Be Worth $325 Billion By 2025

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

How Has COVID Affected Online Consumer Behavior?

E-Learning Market To Be Worth $325 Billion By 2025

Subscribe For the Latest news & Updates

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When Your Data Fails

The Evolution of Machine Learning

Make the IoT Work for You

Mapping The Customer Journey With Analytics

Descriptive, Predictive, and Prescriptive Analytics: What’s the Difference?

Cross-Channel Marketing in a Siloed World

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