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E-Learning Market To Be Worth $325 Billion By 2025

by One12th | October 19, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY | 0 Comments

Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to $305.3 billion by 2025. But even before the pandemic, HMC Architects noticed a growth in...

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

by One12th | October 7, 2020 | DIRECT TO CONSUMER, ECOMMERCE | 0 Comments

Get ready for a busier Cyber Monday As you may have predicted, this year’s biggest shopping weekend will be predominantly online. With less of a possibility for door-buster deals, it’s more likely that online sales will start earlier this year and last longer than the...

How Starbucks Employed AI for a Better Customer Experience

by One12th | April 20, 2020 | MACHINE LEARNING | 0 Comments

In 2017, Starbucks launched what would become its most advanced AI-driven initiative yet. “Deep Brew,” the brand’s custom-made recommendation platform was built to reach customers across multiple channels, including the Starbucks ordering app. Today, Deep Brew is...

E-Learning Market To Be Worth $325 Billion By 2025

by One12th | October 19, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY | 0 Comments

Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online...

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

by One12th | October 7, 2020 | DIRECT TO CONSUMER, ECOMMERCE | 0 Comments

Get ready for a busier Cyber Monday As you may have predicted, this year’s biggest shopping weekend will be predominantly online. With less of a...

How Starbucks Employed AI for a Better Customer Experience

by One12th | April 20, 2020 | MACHINE LEARNING | 0 Comments

In 2017, Starbucks launched what would become its most advanced AI-driven initiative yet. “Deep Brew,” the brand’s custom-made recommendation...

When Your Data Fails

Apr 20, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, CUSTOMER EXPERIENCE, DATA MINING, DATA VISUALIZATION, INTEGRATION, MACHINE LEARNING, MARKET RESEARCH

Scientists say the earliest known data analysis originated in ancient Egypt, when the Egyptians began keeping statistical records as the pyramids were being built. Fast forward to today, and data analysis has evolved to encompass sophisticated algorithms and AI that...

The Evolution of Machine Learning

Apr 20, 2020 | MACHINE LEARNING

“Computers are able to see, hear and learn. Welcome to the future.” – Dave Waters By now, we’ve all been introduced to machine learning in some way. Whether we’re aware of it or not, we’ve encountered AI throughout the course of our day. Netflix suggests movies we...

Make the IoT Work for You

Feb 24, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DATA ENRICHMENT, DATA FLOW MAPPING, DATA MINING, MACHINE LEARNING

In the time it takes you to make your morning coffee, thousands of Internet of Things (IoT) devices have already collected significant amounts of data all around the world for unique purposes. IoT is a term that references our growing connectivity through...

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When Your Data Fails

Apr 20, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, CUSTOMER EXPERIENCE, DATA MINING, DATA VISUALIZATION, INTEGRATION, MACHINE LEARNING, MARKET RESEARCH

Scientists say the earliest known data analysis originated in ancient Egypt, when the Egyptians began keeping statistical records as the pyramids were being built. Fast forward to today, and data analysis has evolved to encompass sophisticated algorithms and AI that...

The Evolution of Machine Learning

Apr 20, 2020 | MACHINE LEARNING

“Computers are able to see, hear and learn. Welcome to the future.” – Dave Waters By now, we’ve all been introduced to machine learning in some way. Whether we’re aware of it or not, we’ve encountered AI throughout the course of our day. Netflix suggests movies we...

« Older Entries

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Descriptive, Predictive, and Prescriptive Analytics: What’s the Difference?

by One12th | Feb 10, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DATA MINING

Descriptive, predictive, and prescriptive analytics use data to answer fundamental questions that help guide organizational strategy. If you have any interaction with data at all, you’re using one of these analytics styles to glean insights. But because data analysis...

Cross-Channel Marketing in a Siloed World

by One12th | Feb 4, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

In the early days of the internet, social media was in the rudimentary stages of development. Early networking platforms like Six Degrees and Friendster and blog platforms like LiveJournal had virtually no competitors. If you were active at all on social media, you...

Incorporating Data Visualizations for Better Understanding

by One12th | Jan 29, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DATA MINING, DATA VISUALIZATION

“Psychologist Albert Mehrabian has shown that 93% of communication between human beings is in the nonverbal area. This means that an image can be immediate, while language requires time to analyze. Data visualization can cut to the chase, saving critical time and...

What Will 5G Mean for You?

by One12th | Jan 20, 2020 | CUSTOMER EXPERIENCE, MARKET RESEARCH

2018 saw the beginning of the 5G tidal wave, when countries like South Korea, China, the US, and Japan began rolling out the upgrade. But by no means is 5G available everywhere just yet. In some places, like the UK, 5G is just getting off the ground in 2020, and big...

Revamp Your Customer Experience: Think Small

by One12th | Jan 13, 2020 | CUSTOMER EXPERIENCE

You can have all the correct systems in place, but if your customers are having a subpar experience, it won’t mean much. The term ‘big data’ has been gaining ground since the 1990s, especially over the past five years. But with all this data companies are stockpiling,...

Building Your Data Game Plan for 2020

by One12th | Jan 6, 2020 | DATA ENRICHMENT, DIGITAL STRATEGY

Building Your Data Game Plan for 2020 “By 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data.” - The International Institute for Analytics January can be a great time to get clear on goals, expectations,...

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Welcome to our

Marketing Data & Automation Blog

E-Learning Market To Be Worth $325 Billion By 2025

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

How Starbucks Employed AI for a Better Customer Experience

E-Learning Market To Be Worth $325 Billion By 2025

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

How Starbucks Employed AI for a Better Customer Experience

When Your Data Fails

The Evolution of Machine Learning

Make the IoT Work for You

When Your Data Fails

The Evolution of Machine Learning

Subscribe For the Latest news & Updates

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Descriptive, Predictive, and Prescriptive Analytics: What’s the Difference?

Cross-Channel Marketing in a Siloed World

Incorporating Data Visualizations for Better Understanding

What Will 5G Mean for You?

Revamp Your Customer Experience: Think Small

Building Your Data Game Plan for 2020

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