Oct 7, 2020 | DIRECT TO CONSUMER, ECOMMERCE
Get ready for a busier Cyber Monday As you may have predicted, this year’s biggest shopping weekend will be predominantly online. With less of a possibility for door-buster deals, it’s more likely that online sales will start earlier this year and last longer than the...
Apr 20, 2020 | MACHINE LEARNING
In 2017, Starbucks launched what would become its most advanced AI-driven initiative yet. “Deep Brew,” the brand’s custom-made recommendation platform was built to reach customers across multiple channels, including the Starbucks ordering app. Today, Deep Brew is...
Apr 20, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, CUSTOMER EXPERIENCE, DATA MINING, DATA VISUALIZATION, INTEGRATION, MACHINE LEARNING, MARKET RESEARCH
Scientists say the earliest known data analysis originated in ancient Egypt, when the Egyptians began keeping statistical records as the pyramids were being built. Fast forward to today, and data analysis has evolved to encompass sophisticated algorithms and AI that...
Apr 20, 2020 | MACHINE LEARNING
“Computers are able to see, hear and learn. Welcome to the future.” – Dave Waters By now, we’ve all been introduced to machine learning in some way. Whether we’re aware of it or not, we’ve encountered AI throughout the course of our day. Netflix suggests movies we...
Feb 24, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DATA ENRICHMENT, DATA FLOW MAPPING, DATA MINING, MACHINE LEARNING
In the time it takes you to make your morning coffee, thousands of Internet of Things (IoT) devices have already collected significant amounts of data all around the world for unique purposes. IoT is a term that references our growing connectivity through...
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