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Digital Marketing Attribution Models, An Introduction

Digital Marketing Attribution Models, An Introduction

Dec 10, 2020 | DATA VISUALIZATION, DIGITAL STRATEGY, HOW TO: DIGITAL MARKETING

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years.  Advanced marketing attribution requires...
Top 10 Factors to Consider When Designing an Automated Nurture Flow

Top 10 Factors to Consider When Designing an Automated Nurture Flow

Nov 30, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY, EMAIL MARKETING, HOW TO: DIGITAL MARKETING, LEAD NURTURING, MARKETING AUTOMATION

Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...
How Has COVID Affected Online Consumer Behavior?

How Has COVID Affected Online Consumer Behavior?

Nov 9, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...
E-Learning Market To Be Worth $325 Billion By 2025

E-Learning Market To Be Worth $325 Billion By 2025

Oct 19, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to $305.3 billion by 2025. But even before the pandemic, HMC Architects noticed a growth in...
Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

Oct 7, 2020 | DIRECT TO CONSUMER, ECOMMERCE

Get ready for a busier Cyber Monday As you may have predicted, this year’s biggest shopping weekend will be predominantly online. With less of a possibility for door-buster deals, it’s more likely that online sales will start earlier this year and last longer than the...
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Recent Posts

  • Marketing Automation 101: Behavioral Triggers
  • Digital Marketing Attribution Models, An Introduction
  • Top 10 Factors to Consider When Designing an Automated Nurture Flow
  • How Has COVID Affected Online Consumer Behavior?
  • E-Learning Market To Be Worth $325 Billion By 2025

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