Mar 12, 2021 | CUSTOMER EXPERIENCE, DIGITAL STRATEGY, uncategorized
It’s no secret that brand awareness plays a major role in the success of entrepreneurs and businesses of all kinds. Much like marketing, brand awareness is heavily hinged upon finding ways to incorporate the latest concepts, catchphrases, technology, and ideas...
Dec 10, 2020 | DATA VISUALIZATION, DIGITAL STRATEGY, HOW TO: DIGITAL MARKETING
Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years. Advanced marketing attribution requires...
Nov 30, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY, EMAIL MARKETING, HOW TO: DIGITAL MARKETING, LEAD NURTURING, MARKETING AUTOMATION
Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...
Nov 9, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY
The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...
Oct 19, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY
Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to $305.3 billion by 2025. But even before the pandemic, HMC Architects noticed a growth in...
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