It’s no secret that brand awareness plays a major role in the success of entrepreneurs and businesses of all kinds. Much like marketing, brand awareness is heavily hinged upon finding ways to incorporate the latest concepts, catchphrases, technology, and ideas into your content and marketing campaigns. For instance, virtual reality, augmented reality, and Face ID are a few of the newer technologies that many brands have been leveraging to create explosive brands.
For those who are unfamiliar, virtual reality is a term used to describe a simulated experience that is created using various types of technological tools. For instance, there are some cutting-edge video games (most of which are still not widely available) and military training exercises that use virtual reality to allow people to experience a simulated version of various situations and realities. These often include the use of special headphones, glasses, programs, and more.
In terms of using virtual reality to raise brand awareness and engage your audience, there are several ways to go about this. Some of which are:
Test Driving: Virtual reality can make it possible for your customers to test-drive vehicles before they buy them. While most customers will eventually want to test-drive the real thing, virtual reality can allow companies to let customers see and experience what it’s like to drive cars before they ever see them in person.
Alternate Realities: Virtual reality can also allow companies to provide their customers with a way to enter into alternate realities. For instance, if you are selling trips to foreign destinations, you could create an alternate reality that allows your customers to experience various aspects of the location before they even get on the plane.
VR Films: Moreover, VR films or videos are also a great way to use virtual reality to raise brand awareness. For instance, major brands, such as McDonald’s Google, have given their customers cardboard VR glasses that let them watch special films and videos. This is a creative way to tell a story and allow your customers to become more immersed in your brand experience.
Augmented reality is similar to virtual reality. However, rather than being immersed into a virtual reality, augmented reality means that you are adding elements of the virtual world to the real world. For instance, Pokémon Go is one of the most well-known examples of augmented reality the world has seen. Many people loved to play that game because it added a whimsical element to their everyday lives.
In terms of using augmented reality to raise brand awareness, there are plenty of ways to do so. Some of which are:
Try Before You Buy: One of the top ways augmented reality can be used to raise brand awareness is by allowing them to try things before they buy them. For instance, you can use AR to let your customers to try on makeup, jewelry, clothing, and more. This can be a great way to raise brand awareness and boost engagement while helping you make more sales at a faster rate.
Augmented Branding Materials: Another emerging trend in the AR realm is augmented branding materials. These allow customers to scan items with a smartphone or device, providing them with additional features and details.
Novelty Experiences: Lastly, one significant way to use augmented reality is to create novelty experiences. These are often meant to surprise and delight customers by providing them with a once-in-a-lifetime experience. For instance, you can create anything from UFO to a huge shark in the middle of the street. This is a great way to get people talking and spread awareness of your brand.
For those who are yet unfamiliar, Face ID is the technology that is used to secure iPhones and other related devices. It requires users to have their face or likeness scanned into the system to serve as the tool to unlock these devices.
In terms of using Face ID to raise brand awareness, there are plenty of options to consider. Some of which are:
Consumer Research: One of the top ways to use Face ID to raise brand awareness is conducting consumer research. For instance, certain brands have installed facial recognition devices in their stores to capture and assess customers’ reactions. This can be a great way to decide which products to sell and which to get rid of. Over time, this will help you create a more successful business that will attract more customers and boost engagement.
Personalized Marketing: Another major way Face ID can be used to raise brand awareness is to create a personalized marketing experience. For instance, some companies in China have used Face ID to make product recommendations based on things such as height, age, race, weight, etc. Given that it has been effective in many instances, this can be a great method of raising brand awareness.
Identity Verification: One of the most obvious ways to use Face ID is ID verification. Face ID can be used to allow customers to check in to places such as airports, medical offices, etc. Many customers find this more convenient and reassuring, and will therefore tell others about their positive experience.
Overall, virtual reality, augmented reality, and Face ID are changing the business and marketing world as we know it. Rather than being left behind, embracing these new innovations in the present can be one of the best ways to build a more successful future for your brand and company.