When it comes to the ever-changing landscape of social media platforms, and their ever-changing character counts and specifications, writing copy feels like the easiest part of creating an ad.
Since there has been a recent influx of social media ads for me to write, the frustration from these platforms that won’t stop changing their minds has motivated me to provide my readers with character counts they can trust and base their work off of.
Remember, all of these character counts include the link! A link takes up 22 characters, so LinkedIn’s copy max of 150 characters is actually 128 on account of the link that you might include. The same rules apply for the copy of a promoted tweet.
Promoted Post (Image)
Copy Max: 150 characters
Promoted Post (Link)
Headline Max: 70
Copy Max: 150
Description Max: 150
Sponsored inMAIL
Sender Name: 25
Subject Line: 30
Description: 35
Body: 1000
Button: 25
Website Card
Headline Max: 70
Copy Max: 116
Promoted Tweet (Gallery)
Copy Max: 94
Description Max: 200
Promoted Tweet (Image)
Copy: 140
Promoted Tweet (Gif)
Copy Max: 94
Lead Gen
Copy: 116
CTA: 20
Post Submit Message: 200
Description: 50
Promoted Video
Copy: 116
Title: 70
Description: 200
Conversational
Copy: 116
Autoplay Video
Copy: 116
Promoted Post (Image)
Copy Max: 150
Promoted Post (Link)
Headline Max: 25
Copy Max: 150
Description Max: 150
Promoted Post (Image)
Copy Max: 150
Lead Gen Posts
Copy Max: 150
Headline: 25
Description: 150
Video Post Link
Copy: 150
Carousel Post
Copy: 90
Headline: 40
Description: 20
Canvas Post
Copy: 90
Slideshow Post
Copy: 150
App Install Post
Copy: 120
Link post
Copy for caption: 125
Video Post
Copy: 125
Hope this helps! Happy social media-ing!
