A strategy that we use to help clients build content and generate traffic to their websites is through newsletters. Of course, once its time for reporting and the data comes through, it can be quite disheartening to see that people have unsubscribed to that newsletter that you poured your soul into. Don’t be discouraged though, there is insight to be gained from the unsubscribe crew.
Quality vs. Quantity
When a user who is uninterested in your product or service unsubscribes to your list it actually helps you. It opens up slots to input prospected users who will appreciate your newsletter and have an interest in what you have to say. You will find that you have fewer complaints; less people who constantly ask for free services and it will save you time and energy.
As you weed out unqualified prospects you not only save time but you end up saving money. Many newsletter servers (Mailchimp, Constant Contact, etc.) have a limit to the amount of users on your mailing list and the price increases as your list increases, by chopping your list down to qualified leads you literally save yourself some cash.
If you start noticing that the amount of unsubscribes is becoming exponentially larger with each deployment of your newsletter that should tell you something about the content being published. Go back to the drawing board and think about what kind of content is useful to your subscribers.
If you’re sensitive and mindful to the needs of your readers, you will see that those unsubscribes who once broke your heart are just a grain of sand on the beach.