Mistake # 3: Not having pages optimized for specific keywords. What are your most important keywords? Have you done your keyword research. This involves thinking like the searcher and choosing keywords that are likely to be typed in to Google or Bing at the beginning of the search process. We think that this is solely one of the most important factors.
It involves some time and thinking but remember everything begins at the search bar. Think about your most important phrases, do your research and optimize your site to include those key phrases in the titles, URL, and content of your site. Think like the searcher and get to #1 on those ranks where you belong!