Marketing Systems
Maximize ROI through engagement and intelligence.

From strategy to execution, we provide a full range of capabilities and cutting edge tech to optimize towards maximum ROI. Our custom data-driven marketing systems allow us to deliver efficient, effective and scalable solutions.

Marketing As A System

Through the Systems of Engagement, Systems of Intelligence, and Systems of Record, we are able to guide marketing actions in a personalized manner, accurately measure results, and optimize customer experiences — across multiple channels, geographies, and social boundaries.


We create impactful, consistent, data-driven touch-points for every stage of the buyer’s journey, that drive real business outcomes.


Proven Framework

• Discovery & Analysis
• System Development
• Implementation & Integrations
• System Management

Systems of Engagement

Personalized, agile, and flexible engagement programs that deliver efficiency, speed-to-market, and impactful optimization.

  • Strategy & Planning
  • Paid Social, SEM & Programmatic Media
  • Social Media Content, Ads
  • Emails, Landing Pages & Websites
  • A/B Testing, Monitoring
  • Optimizing and Reporting

Systems of Intelligence

A marketing database built upon actionable, personally identifiable data in a secure and dynamic environment that delivers ongoing insight and the engine behind smart automation.


  • Strategy & Planning
  • Data Flow Mapping, Management, Aggregation & Visualization
  • Salesforce, Hubspot, MS Azure, AWS, Slack & Ecommerce Marketing Automation
  • API & Custom Web App Development
  • A/B Testing, Monitoring, Optimizing & Reporting

The Reviews Are In!

One of ONE12th’s biggest strengths is their flexibility, innovation, and willingness to experiment with us.

The system of predictive analytics ONE12th developed contributes to continually successful campaigns. Thoughtful and deliberate in their approach, the strong partnership they have built—premised on openness and shared vision—effectively guides strategy and business decisions.

Lecia Rothman

Director Digital Strategy


ONE12th’s expertise in analytics and business intelligence is world class.

ONE12th spearheaded a comprehensive digital media campaign that spanned from email to social media channels. The team’s seasoned BI and analytics expertise and digital marketing acumen catalyzed a marked growth in student enrollment. They facilitated a seamless workflow.


John Logan


Knight Agency

ONE12th is awesome!

They became our trusted partner, they are much more than your regular agency. The team is very proactive and always bring fresh ideas to the table. Their execution is flawless!

Gaby Martinez

Senior Marketing Manager


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